Monitoring and Evaluation
Project Objectives and Activities
Mission Fortification's main objectives and M&E plan have been split along three timeframes- short-term, medium-term and long-term. This section will also outline the key activities in each of these timeframes that the FFRC will undertake to enable Mission Fortification to meet its objectives.
Short-Term: In the short-term, the objective of Mission Fortification is to ensure availability of supply of fortified staples, both in the open-market and through government schemes such as MDM, ICDS and PDS.
Open Market Activities:
- Organizing industry consultations to nudge food businesses and sensitize them to the need for fortification.
- Prepare technical handbooks on fortification for food businesses.
- Undertake capacity-building and training exercises for food businesses to adopt fortification standards and start supplying in the open market.
Measurement Mechanism: The increased availability of fortified staples will be measured through an end of the month report on supply submitted by food businesses to FFRC.
Inclusion in Government Programs Activities:
- States have been mobilised for adoption of fortified staples in the government programs through a systematic outreach program.
- Technical support to government agencies who want to start providing fortified staples.
- Assisting state governments develop proposals, tenders and costing plans for procurement of fortified staples for their programs.
Medium-Term: In the medium-term, the objective of Mission Fortification is to increase consumer awareness around the benefits and availability of fortified foods and also kickstart a shift in consumer behavior toward fortified foods.
Consumer Awareness Activities:
- Building a communication strategy around food fortification with the help of development and industry partners.
- Integrating fortification communication into other nation-wide campaigns such as Safe and Nutritious Food etc.
Long-Term: In the long-term, the objective of is to change health outcomes in the country by way of improved numbers on micronutrient malnutrition in the NFHS-5 indicators. A baseline set of indicators on micronutrient malnutrition already exists in the NFHS-4 dataset, which was published in 2015-2016. The primary and long-term objective of Mission Fortification is to observe a marked improvement in the NFHS-5 indicators, which will be published in 2020-2021.
Health Outcomes Activities:
- Ensuring sustained momentum around the fortification agenda over the next few years.
- Doing periodic reports on health outcomes with development partners.