Rice fortification is a cost effective, culturally appropriate strategy to address micronutrient deficiency in countries with high per capita rice consumption. India is the world’s second largest producer of rice, next to China, with a production of about 106.65 MMT, which is 22 percent of the total global rice production. Rice is the staple food for two-thirds of Indians with consumption of approximately 95 MMT. The people of rice eating states consume 260 grams of rice per day. It meets 31 percent of the population’s total energy intake and is source of income and employment to more than 100 million farming families in rural India. Fortifying rice makes it more nutritious by adding vitamins and minerals in the post - harvest phase; many of which are lost during the milling and polishing process. Rice fortification may be considered as having the highest potential to fill the gap in current staple food fortification programs as it is the staple food of 65 percent of the Indian population and reaches the most vulnerable and poorer section - with the highest uptake in the government safety net programmes .
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