ABOUT THE LOGO

The square represents completeness. The plus sign (+) is about adding extra nutrition and vitamins to daily meals, to adding more to life. And the ring around the letter ‘F’ illustrates the ring of good health, protection and an active life.


VIDEO ABOUT THE LOGO

ABOUT THE COLOUR

The Colour Blue symbolizes purity and good health. As a primary color in the color wheel, it also represents the basic need for good health and food fortification

LOGO SPECIFICATIONS

THE GOAL

A safe and effective means of improving public health, food fortification has been used around the world since the 1920s. It provides a nutritional benefit without requiring consumers to change eating habits or purchase patterns. In the developing world, commonly fortified foods include staple products such as salt, wheat flour, maize flour, rice, milk, oil and sugar. The logo has to represent this in an easy, straightforward manner.


THE UNDERSTANDING

India is a ‘symbolic’ country. The use of visuals and symbols are simple but powerful tools to help people identify and become aware of the goal better. That is why the logo needs to be easily spotted and even recognized by the farmer and his wife to understand that their food is being fortified for their families’ well being. Since the logo will go on to packaging formats of staple products, the graphic quality of the logo needs to be extremely simple: As simple as the green square of the Vegetarian symbol and the red Square of the Non Vegetarian symbols.